The awards say that as the press and the advertising industry face rocky economic times in the months ahead, they will need each other more than ever. The press benefits from advertising revenue, while giving brands a platform for their paid and earned messages.

Epica says that the awards allow the press to celebrate creativity. "We felt it was essential that the competition went ahead in an effort to thrive and survive despite the crisis," says the team at the awards. 

The awards' international jury of editors and senior reporters come from titles such as:
  • Adweek
  • Campaign
  • Creative Review
  • Horizont
  • Stratégies, and
  • Shots.
The Epica Awards covers advertising, design, PR and digital.

"At the request of jury members, we've introduced a free-to-enter category for campaigns relating to the COVID-19 pandemic. All proceeds from this category will be donated to Médecins Sans Frontières (Doctors Without Borders)," says the team. 

Epica Awards editorial director Mark Tungate says, "We know this is going to be a tough year; agencies are suffering. But it's also true that there has been an explosion of creativity as governments and brands communicate messages concerning health and safety, support and solidarity."

"The journalists on our jury are keen to honour this work, as well as the other great work from the preceding months. They're also keen to write about it, reinforcing Epica's natural PR advantage. Creativity is working harder than ever. Let's spread the news," concludes Tungate. 

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