People love this doughnut company's branding because they’re able to take pictures of all things Krispy Kreme and post it on their social media feeds. This makes the entire process of buying these products a personalised experience
. Needless to say, this brand’s products most definitely
reach Instagram stories. Sweet, hey
Although each brand is different, every marketer can benefit from taking some much-needed inspiration from Krispy Kreme to sweeten
up their deal.Here are three ways to become just as tasty with your marketing:
1. Communicate with your audience
If there is one thing that the marketing team at Krispy Kreme does just as well as making doughnuts, it’s communication. When followers comment on the brand’s social media posts, the team is hands-on when it comes to responding to comments.
Consumers love to feel valued and heard, and responding to their comments is a great way to do just that. Consumers can be fickle
sometimes, but showing that your brand truly cares will encourage brand loyalty.
For example, in the picture below we can see a consumer commenting saying that they really want a Krispy Kreme franchise near them, and the brand responded saying that they are working on it, but due to the global crisis it has been challenging to expand.
2. Get creative with your marketing
what they want, and often spend a lot of time doing research online about different brands’ products and services before making a purchase. This makes it difficult for a brand to try and convince a client to buy their own
Consumers are tired of having overt marketing shoved down their throats. So, what’s the solution?
It’s simple! Get creative with your advertising (and make it discreet
). Just take a look at the example from Krispy Kreme below.
As you can see in this post, the brand is talking about having a cup of coffee and getting ready to face Monday. Posting content that audiences can relate to is a great way to humanise a brand.
So, instead of telling
customers to buy your product or service, find subtle ways to encourage them to purchase it from you. As you can see, this can simply be done by making everyday, relatable conversations (with just a hint of advertising).
Getting creative with your marketing, but keeping it subtle, will also allow your brand to stand out from all the other advertisements that audiences see on a daily basis.
3. Listen to your consumers
Consumers don’t just leave reviews or comments on social media pages because they are bored and have nothing better to do — this is their way of communicating how they feel about your brand
, telling you what they like and what they don’t.
For example, Krispy Kreme had a Nutella doughnut that it recently brought back into production due to popular demand. Customers reached out to the company to tell the team what they wanted, and Krispy Kreme delivered! This, in turn, made the audience feel that the brand was really listening
This can also go the opposite direction, as consumers also tell brands what they don’t like, what they want to see less of or not at all. If people are complaining about a particular product or service that your brand offers, you should try your best to adjust it, or remove it, in order to accommodate them. This will show them that you care about their needs and concerns. What else do you think marketers can learn from Krispy Kreme? Be sure to let us know in the comments section below.
That was exciting, wasn’t it? To get more insightful stories delivered straight to your inbox, sign up for our newsletter.
Creative confidence is a must for all marketers, regardless of the industry that they work in. Take a look at these Three reasons why marketers need creative confidence to learn more.
*Image courtesy of Pixabay