"We often find that influencer marketing campaigns are siloed by clients outside of their normal paid-for media and social commerce strategies. With this move, we empower clients to truly integrate influencer marketing into their overall marketing and advertising strategies," says Stéphane Rogovsky, CEO of R Squared.
The agency says that it works with existing client agencies where available, but should there be a need for further syndication assistance, the agency partner network is 'at the ready'.
Services offered by the agency include:
- digital OOH to broadcast influencer messages across innovative channels,
- the marrying of paid media with influencer marketing campaigns to optimise budgets, and
- performance marketing through opted-in audiences and social commerce by bringing shoppable posts into influencer's feeds.
"Programmatic can also be used to bring the world of programmatic into your sphere of influence and to bring the authenticity of an influencer into the world of programmatic," says Rogovsky.
Clare Trafankowska, managing director at iProspect South Africa, says, "We are delighted and incredibly excited to be able to partner with R Squared on what we believe to be a pioneering approach to influencer marketing."
According to the partnership, expert syndicated partnerships can bring authentic, personal messages to a wider audience and ensure that influencer marketing campaigns take place within an ecosystem where reach is amplified by emotion, where the human touch is enhanced by technology.
"Influencer marketing increasingly offers brands opportunities to address consumers with greater relevancy and perspective but with authenticity and credibility provided through the association," says Trafankowska.
"Taking it to the next level and augmenting these influential conversations within the broader digital ecosystem not only enhances the influencer profile and visibility but also enables the brand to broaden its scope of reach and brand saliency," Trafankowska says.
"We are proud of our syndicated collaborations with truly powerful agencies around the world. Together, we are creating real personalities for real brands. While not every client requires this type of syndication model, we believe that it's an essential service offering for influencer marketing both now and in the future," concludes Rogovsky.
For more information, visit www.r-squared.agency
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