"These days, influencers are an ubiquitous part of every marketing plan, including that of Savanna," says the brand.
In the new campaign, Savanna aims to turn an ironic perspective on itself and its dependence on a new class of celebrity that is famous not for skill or artistry but for 'clout and Likes'. The project considers the idea that influencing is an art form.
Sello Maake ka-Ncube, a South African thespian, will strive to 'bring the secret of the stage to your Instagram page' through the initiative. Over four episodes, he will teach method acting techniques to some of the country’s top influencers in a humourous way.
Each episode or module deals with a topic including:
- unboxing
- product reviews
- the perfect product selfie, and
- calls on consumers to also get 'dollas for dololo' (money for nothing) with their share of a million rand in cash and giveaways.
The films were shot and edited by director Chloe Coetsee from Darling Films.
Individuals are encouraged to watch the film
here.
For more information, visit
www.savannacider.com. You can also follow Savanna Cider on
Facebook,
Twitter or on
Instagram.