The new entry deadline is now Friday, 30 October. 

Applicants are reminded that:
  • entries are fully sponsored, so it's free to enter as many campaigns as an applicant wishes
  • it's a simplified entry process; applicants can edit and update their entry up until the submission deadline
  • video submissions are not required
  • entries will be judged by their peers, and
  • if an applicant makes it to the final round, their work will be viewed and presented to the judging panel.
For technical support, applicants are encouraged to contact

Applicants are additionally encouraged to refer or nominate a campaign to celebrate creative excellence and innovation in mobile marketing.

The event is hosted by Smarties 2020 partners including Facebook, MTN and Opera. The event is also held in association with Standard Bank. 

For more information, visit or contact