Machine says that the agency and Pernod Ricard have a long-standing relationship that dates back to 2015, and that it is 'thrilled' to have a brand as iconic as Absolut Vodka be part of its Pernod Ricard portfolio.

Dustin Carr, business unit director at Machine, says, "We all know that maintaining strong relationships with clients is key, but even more important to that is growing and nurturing meaningful ones."

"It's because of these meaningful relationships with the Pernod Ricard team that we not only produce innovative, consumer focused work together, but also retain brands over a long period and continue to be invited to pitch on new ones," adds Carr.

Sarah Mansfield, Pernod Ricard head of marketing of white spirits (Rum and Tequila) says, "For us, it was important that we found an agency that understands both our brand and consumers, delivering insightful and culturally relevant creative work suited for the digital landscape."

"And the work presented by Machine ticked the right boxes, while demonstrating their strategic and digital prowess," adds Mansfield. 

Procurement consultant Patricia Fagan managed the pitch end-to-end. "Agencies continue to show their adaptability in these turbulent times, being more agile and responsive during the pitch process as a result. Machine rose to the challenge, while up against other big players in the industry," says Fagan.

PJ Eales, executive creative director at Machine, concludes, "It was an honour to be invited to pitch for such a prestigious brand. Machine approached the brief by assembling a diverse, multi-layered team with in-market insight and experience in order to deliver creative that speaks to the hearts and minds of the Absolut consumer." 

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