Following previous statements from the agency, the ambition to firmly position creativity as a key driver of the business moving into a new decade has been bolstered by Sigege's appointment. This news comes a few months after the announcement of Qingqile (WingWing) Mdlulwa being appointed as the agency's group CCO.

Sigege is an award-winning creative who has worked at some of South Africa's most successful and recognised agencies. According to the agency, he has nurtured his skills by working on iconic local and global brands, always ensuring that he leaves the brand stronger than it was before.

This list includes:
  • Heineken
  • Yardley London
  • Old Mutual
  • Capitec Bank
  • City of Cape Town
  • Takealot.com, and
  • Superbalist.
Sigege says that a critical element for career success in the 21st centurry is an ability to adapt to the new digitally powered marketing landscape. "Although technology advances, a creative idea's power is still paramount. It's the differentiator, the skill to originate concepts and bring them to life meaningfully that makes all the difference these days," Sigege says.

Wunderman Thompson South Africa's CEO Miles Murphy says, "I'm so honoured to have Sigege as a leading creative light joining the Wunderman Thompson team. And I'm excited about the formidable and transformed creative team that WingWing is building."

"Apart from being exceptionally talented, they also understand that hard work, fun, openness and life-long learning will mould them to become the sum of their experiences. The personalities of the creative leadership team we are building will no doubt cultivate an enviable hub of creative excellence and Sigege will add to that magic," adds Murphy.

Over the course of his career, Sigege's work has been recognised at:
  • Cannes Lions
  • One Show
  • Clios
  • London International Awards
  • Loeries
  • Pendorings
  • Assegais
  • Bookmarks
  • Eagle Print Awards
  • Design Indaba South Awards
  • Creative Circle Ad of the Year, and
  • Creative Circle Ads of the Month.
For more information, visit www.wunderman.co.za. You can also follow Wunderman South Africa on Facebook or on Twitter.