RAPT is a through-the-line agency specialising in concept development, digital, point-of-sale, PR, live event production and activation. The brand was appointed by the Export and Licence division of Molson Coors Beverage Company (MCB) as the experiential, activation and concept creative agency for Miller Genuine Draft, Coors Lager and Staropromen in Europe, Africa and parts of Asia.
From inception, the agency has had a vision of being a proudly South African company that "takes on the world in its own backyard."
According to the agency, after only opening for business 18 months ago, it has more than tripled its business in that time and added 28 people to its team. Its current client base is rooted in alcoholic and non-alcoholic brands, with Heineken, Strongbow, Sol, Fox Cider, Coca-Cola, Jameson, Ballantine’s and Windhoek.
"We are really pleased with the MCB win, as it gives us a toe in the door for future work in Europe and Asia," says RAPT managing director Garreth van Vuuren. "The agency was founded on the philosophy of being the 'anti-agency agency' and flipped the way client-agency relationships history work — a philosophy rooted in wanting to do cool things with cool people."
"I’m confident South Africa has among the best creative talent in the world. And, with our unique business model, we hope to give the world a taste of Mzansi in their day-to-day purchasing decisions," van Vuuren adds.
The Molson Coors Beverage Company, commonly known as Molson Coors, is a multinational drink and brewing company headquartered in Chicago in the United States. Molson Coors was formed in 2005 through the merger of Molson of Canada and Coors of the United States. It has over 100 brands in its stable.
For more information, visit www.raptcreative.com. You can also follow RAPT on Facebook or on Instagram.