Debonairs has announced that it partnered with FCB Joburg and has launched its new TVC. The Debonairs Pizza Cram-Decker® TVC celebrates South Africa's passion for food, soccer and family. The TVC was launched on Tuesday, 16 March.
Developed by FCB Joburg, the ad aims to be reminiscent of the backyard two-goal post soccer matches among the uncles and 'bachanas' just before dinner kicks off.
"With Easter holidays just around the corner, our endeavor is to provide groups of friends and family members a value meal for sharing during their huddle times and breakaway from the hustle and bustle — while keeping them entertained with a story they all can relate to," says Rirhandzu Manganye, marketing manager at Debonairs Pizza.
"The renewed Debonairs Pizza Cram-Decker® is not for dipapadi; you’ll need a team to finish the Cram-Decker®. That's your family coming to the table with empty stomachs to have a feast. Debonairs Pizza has created a value meal suitable for family sharing occasions, pleasantly unifying as it feeds the masses," concludes Mbeu Kambuwa from FCB Joburg.
The ad was brought to life by creative director Mbeu Kambuwa, copywriters Oarabile Mahole and Kabelo Sebako, as well as art director Che Newman.
For more information, visit www.fcb.co.za. You can also follow FCB Africa on Facebook or on Twitter.