The MAAs celebrate "the bold brands and the marketers behind them who were true to their vision, stayed on course and were accountable to the bottom line".

The group was a finalist in three categories for two separate products, being the Xtra Savings rewards programme and Checkers Sixty60.

The group won the following awards: 
  • Excellence in New Product or Brand Launch Award (Xtra Savings and Sixty60)
  • Excellence in Marketing Innovation Award (Xtra Savings and Sixty60)
  • Excellence in Integrated Marketing (Xtra Savings), and
  • Excellence in Digital Brand Marketing Award (Sixty60)
Of the three, Sixty60 walked away with a win in each of the three categories for which it was nominated, while Xtra Savings picked up one win. 

"These awards are a fresh recognition for the hard work and innovation of the teams at the Shoprite Group. In spite of the difficulties presented by the Covid-19 pandemic, the group continued to expand upon and improve its offerings in the on-demand grocery delivery and rewards spaces," says Neil Schreuder, the group's chief of strategy and innovation.

Sixty60 has won multiple awards since its launch in 2019. It was declared one of Memeburn's best apps of 2020 and won Gold at the Loeries, the People’s Choice Award and the Best Enterprise Solution at the 2020 MTN Business App of the Year Awards. It was also awarded at the 2020 BCX Digital Innovation Awards. 

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