Hisense has entered into a partnership with the Federation Internationale de Football Association (FIFA) to become an official sponsor of the FIFA World Cup Qatar 2022™.
According to Hisense, by joining the roster of commercial affiliates for the upcoming tournament, the brand will be able to connect with FIFA’s global audience in unique and compelling ways — from on-site engagement opportunities, logo visibility across a range of FIFA platforms to global advertising campaigns.
The collaboration, which began in 2017 for the tournament in Russia, also includes the opportunity for Hisense to present its customers with video-on-demand programming using past FIFA World Cup™ content, which is delivered through its integrated VIDAA smart TV platform.
"Continued investment in world-class sporting events represents Hisense’s determination in becoming a global brand," says Jia Shaoqian, CEO of Hisense group, "It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world's most innovated and leading brands in order to become a premier brand worldwide."
FIFA secretary-general, Fatma Samoura, adds, "It gives me great pleasure to welcome Hisense on board as an official sponsor of the FIFA World Cup. We are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market, as we work towards Qatar 2022.
"FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year," Samoura concludes.
The FIFA World Cup Qatar 2022™ will take place from Sunday, 21 November until Saturday, 18 December.
For more information, visit www.fifa.com. You can also follow FIFA on Facebook, Twitter or on Instagram.