In order to build a loyal consumer base, you need to effectively manage your brand, and this means ensuring that you leave every consumer with a positive and memorable experience. 

And no, that does not just mean nurturing needs only when they are ready to make a purchase, but rather, encouraging them along the way until they are ready to buy. 

media update’s Taylor Goodman looks at the different levels of the sales funnel, unpacking what consumers can expect from brands throughout their buying journey. 

Now, without further ado, let’s get into it:



Which stage of the sales funnel do you think is most crucial for securing that sale? Be sure to let us know in the comments section below.

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If you want to learn more about purchasing behaviour, then be sure to check out The power of herd mentality in marketing.
*Image courtesy of Pixabay