Stimorol has launched a new TVC titled, 'Your Flavour. Your Flow'. The brand proposition was inspired by South African Gen Z's fluidity, as well as the flexible nature of gum. The TVC's aim is to invite Gen Z to "chew to their own rhythm".
Stimorol's equity manager Kgomotso Seabe says, "Stimorol's new brand proposition aims to truly connect with the new generation by acknowledging and celebrating their natural ability to move through the world as themselves."
The commercial explores this narrative individuality through the advert's star Nkuley Masemola. Nkuley takes viewers through a journey as they showcase what it means to be young in contemporary South Africa. The advert follows Nkuley as they embrace their uniqueness, likened to the varying flavours of Stimorol gum.
Nkuley says, "Being a part of the Stimorol TV commercial experience felt surreal. Not only did I feel like I was on The Truman Show but it was quite affirming to play the main character based on myself for a brand as big as Stimorol; portraying an openly queer individual on primetime TV, I'm a shapeshifter and this TV commercial was the perfect concept to showcase that."
The TVC director was Allison Swank, who recently completed an award-winning short documentary on South African 3D artist Scumboy.
Swank says, "It was clear that the agency and client have an authentic understanding of Gen Z and are ready to pave the way for this type of forward-thinking representation."
Stimorol concludes that this generation is a brave generation and with this advert, it aims to say, "We see your bravery and celebrate it."
Stimorol's TV commercial is currently being broadcast on SABC, DSTV, ETV and Viacom.
For more information, visit www.stimorolgum.co.za.