Five lessons marketers can learn from Miranda

Working in the marketing industry can take a toll on creativity and originality. And that is why taking lessons from beloved TV characters can help unlock some much-needed inspiration.

Just consider the fact that “83% of marketing professionals now report that they are experiencing burnout.” What’s one of the best ways to cure this? With a bit of whimsy and inspiration!

Now is the perfect time to take a creative approach to your marketing content and get out of the slump.

So, let’s take a look at what marketers can learn from “Miranda, an unusually tall, clumsy, socially awkward thirty-something woman, who frequently finds herself in bizarre situations.”

If you don’t know who Miranda is, then we know exactly what show you should be binge watching this weekend ...

Anyways, like Miranda would say. “let’s not dwell and get on with the show”:

Marketing lesson #1: Don’t always play by the rules

Being a marketer means you constantly need to come up with new and creative ways to grab your audience's attention — and what better way to do that than by not playing by the rules? For example, if you’ve always wanted to post your brand’s content at midnight to see if you can gain more engagement on LinkedIn, then why not try that?

With that said, it’s important to remember that what may work for one brand may not work for you. So why play by their rules? Create your own rule book as you go along to find out what works and what doesn’t.

Miranda never plays by the rules, she does her own thing, and people love her for that. She is all about being authentic, and if you do the same with your marketing strategies, you will definitely draw your audience’s attention.

Marketing lesson #2: Have a positive mindset

The world is in desperate need of brands to focus on the bright side of things. Being a marketer means you have the power to influence countless people with the campaigns or ads you sent out.

Thus, just like Miranda, you need to maintain an optimistic mindset when creating your campaigns to ensure that the message you're sending out is uplifting for your consumers. This will ensure that the content you work on will have a positive effect on them, and they’ll be more likely to want to associate themselves with your brand.

The same goes for a campaign that did not reach the objectives you had. If you aren’t keeping a positive mindset, the next initiative you work on will suffer; therefore, always try and look at the bright side.

Marketing lesson #3: Always put your consumer first

We all know the saying: “The customer is always right,” and although this is not 100% true, as a marketer, you do need to put the consumer front and centre. If you receive a negative comment on one of your campaigns on social media, you need to remember to keep the client happy.

Afterall, you want to show your audience that you’re able to handle a crisis situation and that you’re willing to listen to whatever they have to say.

So, be sure to ask them how you can improve, or just discuss the issue at hand. Show that you are valuing them as consumers. Love them the same way Miranda loves Gary.

Marketing lesson #4: Stay focused on your objectives

It’s easy to get side-tracked with all of the current world events going on, and maybe you have some distractions when working from home. Therefore, it is essential that you make a list of the goals and objectives that you have and focus on meeting them.

Listing what still needs to be done will keep you motivated and concentrated, allowing you to create amazing campaigns and ads that will get your brand’s name out there.

This will also allow you to stay fixated on what still needs to be done so that you don’t lose sight of what’s important. Using tools like Trello and Asana can help you with that workflow process.

You need to focus on your goals the same way that Miranda does on doughnuts! It’s all about determination.

Marketing lesson #5: Keep track of your competitors

If you want to stay ahead of the game, keeping track of competitors is a must. Making use of a media monitoring tool to see when, where and how your brand (as well as your competitors) are being mentioned will allow you to get on top — and stay there.

Not only that but keeping track of competitors also allows you to:

• Identify exactly who your opponents are.
• Redefine your strategy by seeing how your competitors do it.
• Keep track of all the data you gather surrounding your competitors.

The best part? While you are resting, you can let media monitoring do all the work for you. You can also see where your competitors are doing your strategy better.

But don't worry, this gives you an advantage, as you can then just scope out their plan and use what you've learned to improve on your own! (it's not cheating, we promise!)

What else can marketers learn from Miranda? Be sure to let us know in the comments section below.

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Want even more creative inspiration? Then be sure to check out these Five lessons marketers can learn from Calvin and Hobbes.

*Image courtesy of BBC ONE