Think Creative Africa, a through-the-line advertising agency, has won the Inspired Education Group account. Its appointment followed a multi-agency selection process. The Inspired Education Group is a global private education school group with a footprint in Europe, Australia, Africa, the Middle East and Latin America.
Educating over 50 000 students across 70 schools, the group says that it aims to offer a fresh and contemporary approach to education that is more dynamic, relevant and powerful.
On the African continent, Inspired has a presence in Kenya and South Africa.
Think Creative Africa will be implementing the communications campaigns for the South African schools, which comprise eight Reddam House schools and three Reddford House schools situated in Gauteng, KwaZulu-Natal and Western Cape.
Zetu Damane, chief strategy officer of Think Creative Africa, says that the private education sector is extremely competitive, especially given the current socio-economic climate.
"We look forward to delivering meaningful results for Inspired by creatively demonstrating the value parents derive when they choose to entrust their children's education with Inspired," adds Damane.
"The inspired account is a great win for us as this is a global brand with a strong, relevant and growing presence in South Africa. As a team that deeply understands the nuances of the marketplace, we are excited to provide a unique perspective to the brand communication," says Thibedi Meso, executive creative director of Think Creative Africa.
"We are able to tap into our collective knowledge to create work that not only resonates but is also universal," adds Meso.
"We appreciate the Think Creative Africa team's mindset and energy. They are young creatives with their feet planted firmly on African soil. They understand the youth, they understand innovation and elevate the concept of uniqueness; and these are values that align with Inspired," says Ravi Nadasen, chief executive officer at Inspired Education Group South Africa.
"Think Creative Africa is setting a new standard in education communication excellence, their talent shines through their work and they know how to successfully connect a brand to an audience. Our brand is in very good hands," concludes Nadasen.
For more information, visit www.thinkcreativeafrica.com.