Machine managing director Robyn Campbell says, "We can't wait to supercharge our product with the help of Sigege's proven track record of creative excellence, his notable collaborative approach and a unique creative perspective to boot."
The agency says that with more than 16 years of hands-on experience, Sigege comes well equipped to lead the Machine creative team. Having held the creative reigns at some of South Africa's most successful and recognised agencies, Sigege has helped shape and grow homegrown and international brands alike.
"For years, I've watched as Machine created and led with smart, head-turning work that made consumers and clients pay attention," says Sigege.
"It's this and more that attracted me to this admirable agency who have not only been able to deliver exceptional work but also still managed to retain their identity and culture. I can't wait to lead the agency into its next creative chapter, working with this talented team to develop rich and meaningful work," adds Sigege.
"I believe that culture is the cornerstone of creativity," says Sigege, "and culture really isn't culture until it shows up in the work. But in order to really make magical, memorable and effective work, you need to put something of yourself into it, be it your soul, creativity or love."
"I'm excited to say that I see these personal, human and relatable actions in the Machine team and the work they produce — and I couldn't be more ready to further harness this power into more work that truly has and adds value," concludes Sigege.
For more information, visit
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