You may think that the influencer with the biggest social media presence is the one you should pick to be a part of your influencer marketing team. This might be true if you consider that micro-influencers have better engagement rates than mega-influencers. 

But it’s not always the case. So what type of influencer should you choose to get the deliverables that your brand needs? Well, first you’ll need to understand the different types before finding the ‘one’ for your company. The team at media update unpacks it all here.

Let’s get into it: 



Which type of influencer do you think is the most effective addition to an influencer marketing strategy? Be sure to let us know in the comments section below.

Well, you’ve made it this far. Why not sign up for our newsletter while you’re here?

Want to learn more about how to stay on the cutting-edge of influencer marketing? Then be sure to check out our article, How to find the right influencer for your brand.
*Image courtesy of Unsplash