Pearson is one of South Africa's most awarded creatives and a respected awards judge both locally and internationally. Ahead of the appointment of a new executive creative director, the group will appoint an internal committee to immediately oversee and manage output.
Pearson says she is excited both by the group's potential in a dynamic marketplace and the current direction of advertising.
"Finally, Africa is finding its authentic voice much like Brazil and eastern countries did some years back. I sense that the industry across the continent is discovering its magic, its spice and a very proud voice," says Pearson.
Pearson adds she is also encouraged by recent changes in the local advertising industry where women are assuming more prominent roles both from an ownership and creative perspective.
Group CEO Karabo Songo says, "Pearson's departure comes with our blessing and deep appreciation for helping start, build and sustain the foundation of what the group has become. Her departure paves the way for new creative leadership, as well as new players to be introduced at a senior level to the industry."
Founding partner Shuttleworth concludes, "Pearson is and remains a creative force in the country and much of our success has been because of her tireless efforts. I wish her strength and happiness going forward."
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