The Loeries rankings are a useful and independent measure of the people and companies who are delivering creative innovation. 

It aims to provide an objective and credible representation of performance across the whole of Africa and the Middle East. 

"Across Africa and the Middle East, the Loeries official rankings is the definitive measure of creative innovation for brands, agencies, production companies and individuals in the brand communication industry," says Loeries CEO Preetesh Sewraj.

"It is the only comprehensive regional index that provides valuable insight into determining which brands and agencies are creating work that impact consumers with the goal of creating an economic impact for the brand," adds Sewraj.

The release of the 2021 Loeries rankings is supported by TikTok, the video-focused social networking service.

Scott Thwaites, head of Emerging Markets for Global Business Solutions at TikTok, says, "With authentic creativity forming the backbone of TikTok, it made perfect sense for our brand to be part of a prestigious celebration of creatives like the Loeries."

Thwaites adds, "And to be in the forefront of the best work in the industry. We always encourage innovation, and we wish to congratulate all the brands, agencies and individuals that have made it to this year's rankings."

Company rankings released include:
  • the number one agency in the Overall Ranking by Agency — in Africa and the Middle East — Joe Public United, for the fourth year in a row. TBWA \ Hunt Lascaris South Africa ranks in the second with Havas Middle East taking the third spot.
  • the Overall Regional Agency Group sees Joe Public United taking the first position, for the second year in a row, while TBWA \ places in the second position and King James Group placed in the third position.
  • the top-ranked brand for 2021 is Chicken Licken, taking the top spots for three years in a row with Nissan taking the second spot and Walmart owned Massdiscounters coming in at position three.
  • the Overall Ranking by Agency: Medium — size, sees The Odd Number on top, followed by Mullenlowe MENA taking the second position and Serviceplan MEA top three.
  • the 2021 Top Educational Institutions was retained by Open Window, with The Animation School second and IIE-Vega in third, and
  • the Overall Ranking by Production Company sees Romance at the top of the list followed by Jack Morton in second and Giant films in third.
"The Loeries rankings are probably the most important benchmarking tool in our industry," says Fran Luckin, Loeries chairperson and chief creative officer of Grey Africa.

"Being able to rank your company and staff's level of performance and innovation is as vital in our business as it is in any other business," Luckin concludes. 

The 2021 Loeries official rankings can be downloaded here. 

For more information, visit www.loeries.com. You can also follow the Loeries on Facebook or on Twitter.