According to the consultancy, the award reflects the collaboration and capability of Instinctif's German and South African teams, and the impact attainable when deep market expertise, creative excellence and multi-market campaign proficiency are optimised at scale.
"Congratulations to the digital teams across South Africa and Germany. This incredible win is a testament to the team's proactive, agile approach to helping the client navigate a dynamic, diverse environment and swiftly adapt the campaign's strategic response accordingly," says project lead Sancia dos Santos, creative director at Instinctif Partners Africa.
"Their ability not just to embrace change, but to optimise for it, has been key to atingi.org's adoption, growth and ongoing sustainability," adds dos Santos.
atingi.org is a digital learning platform developed by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH as part of the Global 'Africa Cloud' project.
It aims to enable:
- job creation
- local economic growth, and
- the promotion of thriving communities in Africa through needs-based skills development.
Dos Santos says, "The team adapts its approach to align with changes in consumer and business consciousness, crafting digital and traditional content and reputation solutions that pique interest and drive engagement."
"We believe that our creative delivery matches our strategic approach and this win is a much-appreciated endorsement of our ongoing journey with atingi.org," concludes dos Santos.
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