The platform, a riff on supper clubs and pop-ups, is intended to help restaurants, pubs and wine bars recover and rebuild following the financial impact Covid-19 regulations and trading restrictions had on their business.
"As a brand, we place our consumer and partner outlets at the forefront of everything we do. So, when the devastating impact of Covid-19 started having its toll on their operations and social gatherings, we knew that, as Jameson, we had to find ways to be able to provide some respite once the restrictions were lifted in earnest," says Jameson brand manager Vuyisile Dlepu.
The brand adds that it would need to find meaningful ways to create brand experiences that would continue building brand equity and salience within its market.
"Together with our partner agency RAPT Creative, we were able to not only conceptualise a campaign platform, but we further executed it at a level that — as attested by the reaction of the market — would allow us to roll it out in other provinces to ensure that the experience is shared among all our other partner outlets," Dlepu adds.
"The Jameson Supper Club allows us to celebrate the spaces we all love that bring us together as a community and enjoy curated menus, delicious whiskey cocktails and lineups that bring the heat," Dlepu says.
According to the brand, Jameson Supper Club will soon be 'popping up' in other cities, including Cape Town and Durban.
Consumers of the brand hoping to be part of the next experience can
register online to stand a chance to be invited to the respective events.
For more information, visit
www.raptcreative.com. You can also follow Rapt Creative on
Facebook or on
Instagram.