South African agencies, clients, media partners and start-ups are invited to submit their entries via the Effie Awards South Africa website.

Acceptance of entries via the portal will close at midday on Wednesday, 15 June.

In 2022, campaigns can be entered into over 70 categories across two category groups. Campaign eligibility dates for the Sustained Success category are Friday, 1 February 2019 to Saturday, 31 January 2022 (36 months) and Monday, 1 February 2021 to Monday, 31 January 2022 (12 months) for all other categories.

Full details on how to enter — including details on the categories and entry requirements — can be found on the 'how to enter' tab on the awards website. It is recommended that entrants download and familiarise themselves with all the entry documents, categories and requirements prior to initiating the online entry process.

"The importance for clients and marketers of measuring the effectiveness and success of marketing and communications campaigns can never be overemphasised. Neither can the recognition attained by finalists and winners of an Effie, considered globally to be the most respected marketing effectiveness award," says Mathe Okaba, CEO of ACA.

"The first edition of the Effie Awards programme in South Africa underscored the importance our industry and profession place on the critical business metric of effectiveness in marketing and we're looking forward to an even bigger and better programme this year," adds Okaba.

Entry deadlines and key dates for the 2022 Effie Awards South Africa are as follows:
  • Early Bird: Wednesday, 18 May at midday
  • On-time: Wednesday, 1 June at midday, and
  • Last Minute: Wednesday 15 June at midday.
Round one of judging will take place over two days from Wednesday, 10 August to Thursday, 11 August and the final round on Wednesday, 24 August and Thursday, 25 August. The Grand Effie judging session is scheduled to take place on Thursday, 29 September.

The most effective campaigns entered into the 2022 programme will be announced at the very first Effie Awards finalists party on Thursday, 15 September. Effie Awards South Africa winners will be announced at the Effie gala to be held in Johannesburg on Thursday, 27 October.

"Results are what matter to clients in terms of business success, and to agencies too. This is in terms of evidencing their ability to deliver not only against stated business objectives but to do so effectively and with quantifiable results," says Okaba.

"As we announce the call for entries and invite agencies and marketers to enter the 2022 Effie Awards, we look forward to celebrating the marketing effectiveness achievements and results of campaigns over the past year," concludes Okaba.

For more information, visit www.effieawards.co.za or www.acasa.co.za. You can also follow the Effie Awards South Africa on Facebook, Twitter or on Instagram.