Lamar's CEO Sean Reilly will share its culture and history, its role in a rapidly changing media landscape and the differences between the United States market and other international markets.
Outfront Media's CEO Jeremy Male will present in tandem with Ryan Laul, head of Omnicom's OmNet principal-based media agency and the former president of Omnicom's Outdoor Media Group. Male and Laul will discuss the role OOH has to play in delivering advertisers' business investment and productivity goals.
Scott Wells, recently appointed CEO of Clear Channel Worldwide, will discuss the march of digitisation and how a digital approach to all OOH inventory — not just those with digital screens — can help the industry aim higher and capture bigger budgets, with examples from across the consumer lifecycle.
WOO President Tom Goddard says, "Out of Home is unique in that it is a local, national, regional and global medium and we can all learn from the experience of others — especially, as in this case, the leaders of three of the very biggest OOH companies in the world."
The event says that over the coming weeks, it will be announcing more details of the international speaker programme.
Individuals are encouraged to
click here to register.
For more information, visit
www.worldooh.org or contact
mark@worldooh.org.