The Cape Town-based connected experience agency is known for its accolades in digital innovation and long-term relationships with some of Africa's biggest brands.

"Apteker's fine-tuned creative eye, sharpened from years of creative excellence and a fond curiosity for the unfamiliar, makes him the perfect fit for us," says Carla Worth, managing director of Digitas Liquorice.

"His eccentricity and proclivity for stellar storytelling set him apart from the rest. Together, we hope to redefine the 'magic and meaning' behind our collective story, allowing our people and clients to dream big again," concludes Worth.

Over many years, Apteker has built up a reel of award-winning work including:
  • Red Bull music documentaries
  • Adidas street culture content, and
  • Mercedes Benz commercials.
One of his most recent accolades includes a first-place award at the eighth annual Adventure Film Challenge for his lockdown-inspired Bring It film, which is a hybrid of pizza delivery and downhill mountain bikes.

Apteker also recently led a successful international campaign for Bolt, collaborating with Seedballs Kenya, to drive towards carbon neutrality through planting trees.

For more information, visit You can also follow Digitas Liquorice on Facebook or on Twitter.