The high-definition roadside LED measures 3.0 x 12.0 meters and is strategically positioned on Ligali Ayorinde Avenue opposite Ajose Adeogun Road in Victoria Island – the main business and financial centre of Lagos.
The LED screen is set to reach an affluent and upmarket audience being located in one of the most exclusive areas of Lagos. Primedia Outdoor's data sources reveal that this LED delivers a unique audience reach of 2 078 443 over a four-week period and 6 048 270 potential audience views.
"Digital Out-of-Home is the fastest growing traditional media channel globally and we are committed to continuously growing our digital footprint across Africa. This is to deliver high-quality advertising platforms to our valued clients," says Isaac Ikhide, managing director at Primedia Outdoor Nigeria.
"We are ecstatic to add another impactful LED billboard to our existing network in Nigeria, affirming we are the leaders in digital advertising solutions across Africa," concludes Ikhide.
In addition to the newly launched roadside LED, Primedia Outdoor currently offers another roadside digital billboard located along Oworonshoki Expressway by Ondo Filling Station, Alapere, Lagos.
It reached 1 234 145 unique audiences in a month, as well as a bulkhead LED display in Ikeja City Mall with a unique reach of 1 092 720.
For more information, visit
www.primediaoutdoor.co.za. You can also follow Primedia Outdoor on
Facebook or on
Twitter.