Williams says that he will spearhead the expansion of Ogilvy Africa's Social and Performance (S+P) capabilities across markets and deployment of global best practices and tools for the region.

According to the brand, the social and performance group in Ogilvy brings together the best practitioners and practices across markets in delivering digital solutions for brands.

The practice says that it also incubates future-focused thinking through multiple specialist labs via:
  • TikTok
  • social commerce
  • creators, and
  • strategy.
This is with the aim to empower businesses and brands to stay ahead of the adoption curve.

Vikas Mehta, CEO of Ogilvy Africa, says, "Social media, especially in a mobile-first world, is an important component to increase any brand / business' physical availability. We are delighted to welcome onboard someone with an intricate understanding of digital platforms and a passion for all things digital."

"A large part of our region is getting on the performance marketing bandwagon, but we feel it's barely scratched the surface. Social and performance, once it's e-commerce enabled, can be a powerful business tool. Under Williams's leadership, we hope to see this practice thrive for our clients," Mehta adds.

Williams joins Ogilvy Africa from Sprout Performance Partners, where he was head of performance marketing. He brings on board 14 years of experience in:
  • digital advertising
  • brand building, and
  • brand management.
He has worked with some of the continent's biggest brands including:
  • First National Bank
  • KIA Motors
  • Standard Bank, and
  • Old Mutual. 
On joining Ogilvy Africa, Williams concludes, "I am excited about this opportunity to work with the largest network agency on the continent. I look forward to working with colleagues across the region in building and transforming brands through digital performance campaigns.'

For more information, visit www.ogilvy.africa.com. You can also follow Ogilvy Africa on Facebook or on Twitter.