Lenmed is an established hospital group that provides private patient healthcare in Africa through the management and ownership of hospitals.
The group says that it intends to establish a greater presence in South Africa, as well as to expand further across key African countries while always placing emphasis on providing quality care to their patients.
Ensuring the right agency partner is driving the digital marketing strategy for the brand is an essential part of that growth, says Michelle Naidoo, group marketing manager for Lenmed.
"When it came to choosing a digital agency, it was imperative that they had a thorough understanding of and experience with the world of digital marketing. In addition to this, a good culture fit and genuine enthusiasm were essential. We found all of these qualities in Flume and are looking forward to partnering with them on our digital marketing journey," adds Naidoo.
Jacques Du Bruyn, managing director of Flume, concludes, "We have built up a lot of experience over the last nine years and feel that we can add a lot of value to the healthcare group. We are excited to push the boundaries within digital for the healthcare sector."
Flume first opened its doors in 2013 as a social media agency and has expanded its service offering. It boasts just over 100 staff members.
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