New Media, a leading content marketing agency, and its in-house tech solutions agency Swipe iX have won the Best Use of Technology as part of a Content Marketing Program category. The duo won the award at the 2022 Content Marketing Awards in New York.
This is the second major international award for the McCain Family Cookbook, brought by Food24.
It is a cookbook print-on-demand platform that is built by Swipe iX. At the 2021 International Content Marketing Awards in London, the same project won Gold for Best Use of Innovative Technology.
New Media CEO Aileen Lamb says, "New Media's purpose is to tell the stories that matter most. The marriage of technology and storytelling in the McCain Family Cookbook perfectly illustrates our human-centred approach to digital solutions."
"Adding a tech layer to the wonderful tradition of the well-worn family cookbook allowed Food24 users to create their own personal food stories in a beautifully printed product. We are so proud of this work and of the recognition by our peers in the United States and in the United Kingdom."
"The Content Marketing Awards, owned and presented by the United States-based Content Marketing Institute, recognise the best content marketing projects, agencies and marketers in the industry each year. This year's panel of all-star judges reviewed nearly 1 000 entries to determine the best of the best in content marketing excellence," adds Lamb.
Lamb adds, "New Media and Swipe iX are where internationally award-winning content strategists, editors, art directors and videographers collaborate with the best software developers and UX specialists in South Africa."
"Together, we help brands connect with their customers through storytelling and bespoke content delivery that drives measurable return on investment," concludes Lamb.
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