Rebranding, debranding, potayto, potahto — it's all
just semantics anyway, isn't it?
Well, not
really. It's a little more complicated than that.
If brands wanted a fresh new look back in the day, they would often use rebranding strategies to overhaul their identities. However, rebranding now has a new counterpart and its name is
Debranding.
As we go out with the old and in with the new, some are still grappling with the concept of debranding and how it differs from its predecessor.
So, we've decided to make it a little easier to understand how these two strats vary … infographic style.
Read on as media update's Lara Smit uncovers the differences between rebranding and debranding here:
Which of these marketing strats do you think is more effective? Let us know in the comments section below.
Still trying to understand what exactly debranding means? Let us help with our article, The best examples of debranding revealed.
*Image courtesy of Canva**Information sourced from Send Pulse and The Economic Times