According to the campaign, this message was one that everyone at Spitfire identified with immediately due to its longstanding commitment to growing new talent in the industry.
The fact that the ad was to feature the Springbok Women's team made it all the more enticing, says Spitfire's newest director Hloni Ntsooa.
Co-directing with Spitfire co-founder AK, and working closely with FNB Agency Grid Worldwide, Hloni concludes that they focused on exploding the outdated expectations of what a woman is expected to do or become.
This was done with imagery of women taking apart the hackneyed stereotypes of the past.
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