Doowap (real name being Khetsiwe Morgan) is a Swazi-born South African club and radio DJ.
She hosted her own TV show on SABC called
Tastemakers and a radio show on
YFM 99.2, which was the country's introduction to electronic bass music on commercial radio. Her style is heavily influenced by the 1990s and Boom Shaka, Salt n Pepa and TLC aesthetic.
Doowap has recently released her debut album
Izinja Zeb'suku and has since embarked on a global tour. She DJ'd in major cities across the globe, including:
- Ibiza
- London
- Paris, and
- New York.
"I am a very visual person and fashion is a huge part of my identity. I imagine my style to existing in the metaverse; it's futuristic, it's untouchable, it's always changing and always moving forward," says Doowap.
"For us, this collaboration with Sportscene and Nike is a natural one with a brand that has seen and supported Doowap's vision," says Carissa Cupido, Flight Mode Studio's co-founder.
"We hope that this TVC will inspire many more young girls to pursue their passion and dreams. The world has taken notice and we hope the groundwork that we are putting in makes it easier for those young girls coming after Doowap," adds Cupido.
Flight Mode Studio's ECD Neo Gilder says, "We needed to take advantage of the rich cultural architectural landscape France had to offer and use this as the backdrop to compliment Doowaps eccentric original style in collaboration with SportScene – a brand that gives life to iconic street-inspired brands."
"With our unique Amapiano sound, South Africa has taken to the centre stage. And this is a visual celebration of that," concludes Gilder.
For more information, visit
www.flightmodestudio.com. You can also follow Flight Mode Studio on
Facebook,
Twitter or on
Instagram.