The IAB South Africa says that it aims to empower the media and marketing industries to thrive in the digital economy.

The IAB Transformation Council says that the criteria for the following five categories in the event are as follows:


1. Connected Womxn Shapeshifter: Marketer of the Year
An inspirational woman who has led transformational work in their organisation and industry.

According to the IAB, the woman will have done so by developing and empowering a strong team and contributing to sustainable marketing that has had a positive impact on the communities in which they and their organisation operates.

2. Connected Womxn Shapeshifter: Diversity and Inclusion Marketer of the Year
A woman who has driven a strong diversity, equity and inclusion (DEI) agenda within their organisation and industry.

The event adds that this woman will have integrated DEI into everything they do to drive meaningful and lasting transformation across the:
  • organisation
  • industry, and
  • country.
3. Connected Womxn Shapeshifter: Rising Star of the Year
A woman who has been working in marketing for five years or less.

The IAB says that within this time, this woman will have contributed greatly to driving impact within and for their organisation through innovative, creative thinking and a deep hunger to learn and grow.

4. Connected Womxn Shapeshifter: Digital Shaper of the Year
A woman who is a thought leader in technology.

According to the event, the woman leads organisations through digital change and inspires their peers and the industry to embrace the fast-paced world of digital technology.

5. Connected Womxn Shapeshifter: Womxn's Advocate of the Year
A woman who acts as a strong and powerful voice.

The IAB concludes that the woman must have driven the advancement of other women in their organisation and across their industry.

For more information, visit www.iabsa.net. You can follow IAB South Africa on Facebook or on Twitter.