The awards say that the judges will be tasked with Awarding Ideas that Work®.

"We are absolutely thrilled at the calibre of judges for this year's Effie Awards," says Mathe Okaba, ACA's CEO. "As a collective, they represent a truly diverse and representative selection of the entire sector, consisting of top-level, experienced professionals on both client and agency side."

"The individuals entrusted with awarding cases represent a variety of advertising and marketing disciplines, key to an effective and equitable process," adds Okaba.

Members of the jury as announced have extensive experience in the marketing, communications and advertising sector, consisting of industry leaders and trailblazers drawn from a variety of disciplines including:
  • strategy
  • digital
  • creative
  • research
  • media, and
  • marketing.
According to the awards, the first round of judging to select the shortlist has been completed. The second round is scheduled to take place on Wednesday, 24 August. During the second round, all shortlisted campaigns which have proven to be effective and have achieved marketing objectives will be evaluated by a second group of judges.

Round two of judging will identify those campaigns that will be recognised as having achieved finalist status and those deserving of being awarded a highly respected Effie Award.

The Effie Awards' top honour, the Grand Effie, will be judged by a third jury. The Grand Effie judging panel consists of C-Suite representatives who are tasked with awarding the most effective campaign of the year. Grand Effie winners are drawn from cases adjudicated in round two as Effie Gold winners.

"Varied panels adjudicating cases across the first two rounds and Grand Effie ensures that winning cases would have been subjected to extensive rigour throughout the adjudication process," says Okaba.

"The jury is tasked with the responsibility of maintaining the integrity of the industry's ability to deliver against business objectives and highlight the benefit to business objectives and bottom line our sector is able to deliver," concludes Okaba.

The full panel of Effie Awards 2022 judges is as follows:

The Effie Awards South Africa is organised by the ACA with sponsors:
  • Nedbank
  • Sanlam
  • SAB
  • RMB
  • GIB
  • Aon
  • Investec, and
  • Metropolitan.
For more information, visit or You can also follow the Effie Awards South Africa on Facebook, Twitter or on Instagram.