Two years ago, the brand says that it had to put a big celebration back in the fridge and now, to celebrate its 50
th birthday, the brand is bringing spontaneous, colourful and fun to South Africans around the country.
Steri Stumpie will be hosting an array of 'Steri-brations' at popular locations around Johannesburg and Cape Town.
According to the company, the Steri-mobile will be visiting hotspots around the cities and adding a little colour and flavour to fans of the popular drink and celebrating everything this iconic brand stands for.
Throughout the years, Steri Stumpie says that it has become a staple in the South African beverage industry. With its array of delicious flavours, packed with natural goodness, Steri Stumpie remains a firm favourite with adults and children alike.
Steri Stumpie adds that for any brand, reaching a milestone of half a century is a feat on its own — and that's worth celebrating!
According to the company, these activations will see Steri Stumpie throwing the ultimate celebration with incredible music, selfie walls and product giveaways.
Individuals can catch the Steri-mobile in Johannesburg on these dates:
- Friday, 2 September: Johannesburg Zoo and Zoo Lake
- Saturday, 3 September: Gandhi Square and Rosebank College
- Sunday, 4 September: Sandton Central Park
- Friday, 9 September: Johannesburg Botanical Gardens and Emmarentia Dam
- Saturday, 10 September: Golden Harvest Park, and
- Sunday, 11 September: Lion Park and James and Ethel Gray Park.
Individuals can catch the Steri-mobile in Cape Town on these dates:
- Friday, 16 September: Camps Bay and Clifton Beach
- Saturday, 17 September: Green Point Park
- Sunday, 18 September: Strand and Gordon's Bay
- Friday, 23 September: Muizenburg Beach
- Saturday, 24 September: Sea Point Promenade
- Sunday, 25 September: Eden on the Bay, Melkbosstrand, Bloubergstrand Beach and Blaauwberg Beach
- Friday, 30 September: Stellenbosch Botanical Gardens and Die Boord
- Saturday, 1 October: Hout Bay Beach, Bay Harbour Market & Chapman’s Peak Drive
- Sunday, 2 October: Simon's Town, and
- Saturday, 8 October: Kirstenbosch Botanical Gardens.
To celebrate their 50
th birthday in style, Steri Stumpie adds that it has teamed up with some of Mzansi's hottest personalities, such as:
- Cassidy Nicholson
- Khanyisa Jaceni
- Reece C Lewis
- Juandre Nortje
- Liam Stoffberg, and
- Holly Rey.
These individuals will be attending some of the celebrations where they will be creating content for their social channels and interacting with fans.
South Africans will also get the chance to interact with the brand on social media and win their share of a whopping R100 000. Individuals can check out the official Steri Stumpie social media pages for a chance to win.
"Turning 50 in the middle of a global pandemic wasn't exactly how we thought we'd be celebrating this milestone," says Dalton Cyster, Steri Stumpie brand manager.
"Steri Stumpie has always been about fun, colour and flavour — and we want to brighten things up after two incredibly difficult years. So, we're bringing the party to the people in a big way! We can't wait to see everyone at activations around Johannesburg and Cape Town, and engaging with our fans on social media," concludes Cyster.
For more information, visit
www.lactalis.co.za.