The new commercial uses South African humour to highlight how consumers will need their 'A-Team' to finish the Free 1.5L drink and large Cram-Decker® pizza. 

In partnership with FCB Joburg, its 10-year-long partner, the barnd's 30-second commercial showcases a team comprised of a soccer-loving:
  • little girl
  • father, and
  • grandfather.

In the ad, the trio are working together to order and enjoy the large Cram-Decker and a free 1.5L drink. Much to their surprise, the team is joined by a nosey neighbour who works her way into the house to help the family round off their team and finish off the delicious pizza. 

The TVC includes Debza, Debonairs Pizza's animated influencer character and logo, as the fifth member of the team. His narration breaks down the action and tells viewers how the team work together to tackle the delicious feast, with Debza adding witty banter to the household's mealtime. 

The concept was developed by:
  • art director Jacque Moodley
  • copywriter Thabang 'Tipi' Manyelo, and
  • creative director Galaletsang Kgoathe.

The TVC was produced by directors Alexa Wilson and Ian Difford of Arcade Content and Hungry Films, respectively. 

"We are excited to introduce the Large Cram-Decker and a free 1.5L drink promotion because, as South Africans, we are happiest and most fulfilled when we come together as a community, family and friends over a meal," says Phumzile Siboza, Debonairs Pizza's marketing executive. 

"This campaign brings this ethos to life and further reminds us that to accomplish anything in life, you need the support of others — your A-Team," adds Siboza.

"In a football game, different players bring different skill sets to the table to help the team achieve its goals," says Galaletsang Kgoathe, FCB Joburg's creative director. "These are often the best players in their position."

"So, apart from speaking to the fact that people would need a team to finish the large Cram-Decker®, we also wanted to create a concept that would highlight how people would need their A-Team to tackle this massive pizza," adds Kgoathe.

"We then brought the idea to life through a TVC where each family member plays an integral role in ordering and enjoying the pizza and drink — even the curious neighbour who happens to experience a power outage at the same time that the pizza and drink arrives. This makes for an entertaining commercial with a fun twist," Kgoathe concludes.


For more information, visit www.fcb.co.za. You can also follow FCB Joburg on Facebook or on Twitter.