Instead of a logo and a brand statement, this is a billboard that tells an entire story as travellers walk alongside, adds the brand.

The words on the billboard read: "Hello! We are VALR. You're on a journey, and so are we … towards a financial system based on unity, freedom and justice. The future is bright. Join us today."

The blue design is full of details, including:
  • Table Mountain
  • the Bitcoin logo
  • candles on laptop screens
  • references to memes
  • bulls and bears 
  • whales, and
  • a QR code with a link to the VALR app.

VALR was founded in 2018 and has grown since. The brand says that it now offers users access to the biggest selection of crypto assets of any exchange based in South Africa, and it is now time to tell the world about what the brand is all about.

VALR's other billboards on major roads around the country are very simple. However, VALR's marketing team wanted to give people something intriguing to look at.

The billboard is so long that it's impossible to take it all in at a glance, according to the brand. To help more members of the public get a sense of what it looks like, even if they're not travelling through the airport, VALR created two videos.

The first gives viewers the experience of walking past in the airport:


There's also this animated version, which turns the billboard into a short video:


VALR concludes that the billboard will be up for the remainder of 2022. 

For more information, visit www.valr.com. You can also follow VALR on Facebook, Twitter or on Instagram.