Neo Lekgabo, owner and MD of Trina Marketing Services, says that the showcase worked out "spectacularly well" for clients, festival goers and consumers.
"This digital media technology has mostly been seen in developed markets like the United States and Asia, and the take up from some of the local leading brands has been amazing," says Lekgabo.
"With any advertising and communication medium, best practice dictates that you vie and win the attention of an already captive audience. But anamorphic visuals are an innovation that brings that distinct, deep absorption. Cinematic techniques to outdoor displays characterise this, and it got people talking — adding a distinct difference from the usual activations and displays we're used to whenever it's festival time," adds Lekgabo.
"We are one of the early adopters of 3D Anamorphic technology through our indoor and outdoor LED screens. Our Anamorphic outdoor screen is 14 metres wide, over 2.5 metres high and one of the only that is totally mobile," Lekgabo says.
"This makes it perfect in outdoor spaces such as events, parks, festivals and activations. Our indoor LEDs are six metres by four metres, which is great for activations in indoor settings like shopping malls," Lekgabo concludes.
According to the agency, 3D imagery consistently proves itself as more impactful than traditional billboards. While the visuals are two-dimensional in reality, the impact created by these images through the screens that Trina employs is three-dimensional because the technology the agency employs is a variety of creative approaches to make a believe 3D impression for brands and their products.
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