Although brand positioning and unique value propositioning are two parts of the same plan, it's important that marketers differentiate between these two processes when devising their strategies. Why?

These processes play a unique and essential part in the sales funnel. So, if one of them is missing, then your marketing messages may not be appealing to your target audience throughout the entire buying cycle.

Curious to know how they differ?

Then continue scrolling as media update's Lara Smit investigates these concepts below:


Which tricky marketing terms would you like us to look into? Let us know in the comments section below.

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Want to be clued up on some more marketing lingo? Then be sure to read our article, What is interruption marketing in — 200 words or less?
*Image courtesy of Canva