Valpak says the new campaign is just one more example of its commitment to helping consumers, small businesses and major brands get ahead — even in a challenging economic environment.
During the month of February, Valpak will place USD$10 bills in 1 000 envelopes to bring a smile to consumers' faces when they open their envelopes.
Valpak adds that local and national advertisers partner with it to efficiently drive sales growth and brand awareness in both local neighbourhoods and valuable targeted nationwide audiences across 41 million high-value households, which have an average income of USD$130 000. Studies show the Blue Envelope has a 92% open rate.
The Blue Envelope, as well as Valpak's digital and omnichannel solutions, have proven to be among the nation's most effective advertising and promotions vehicles — even more so during inflationary and uncertain economic times when consumers are most interested in savings and discounts.
"Valpak understands the economy is softening, so in addition to great savings from thousands of advertisers, our February cash prizes can help consumers grab a cup of coffee, help at the gas pump, or contribute to family groceries," says Chris Cate, CEO and president of Valpak.
"Our goal is to continue to show our appreciation to the neighbourhoods we serve by helping consumers save and local businesses grow," concludes Cate.
Valpak will display a prominent creative message outside of its Blue Envelope alerting consumers that they could be winners and find a bill inside. It will also offer details on how consumers could cash in on USD$500 by sharing a photo on Valpak's Facebook page. At times, Valpak also features sponsored prizes such as:
- movie and concert tickets
- retail gift cards, and
- codes that can be redeemed online.
Valpak's decision to insert cash prizes in February comes from its desire to continually engage with consumers and keep their needs top-of-mind.
For mroe ifnormation, visit
www.valpak.com.