Marketers, let's become attention seekers: The term 'attention marketing' was coined by the famous entrepreneur
Steve Jelley.
This term generally refers to businesses grabbing the attention of users to convey marketing messages online
without using the conventional (and often annoying) in-your-face advertising that consumers have grown accustomed to on these platforms.
But how can brands attract attention without using the old audacious and invasive methods?
Well, in essence, these businesses should create marketing messages that are
compelling and
interesting enough to
draw attention but still simple enough to
maintain this attention.
Now, this might sound contradictory, but it's actually
quite simple.
Examples of how marketers can take part in
attention marketing is by:
- creating bite-sized content
- using eye-catching graphics like GIFs, memes, infographics and photos
- setting up interactive content like polls and quizzes
- employing emotive messaging that is relevant to the personal experiences of consumers
- writing intriguing and captivating copy, and
- sharing relevant and topical content.
What are other ways that marketers can create attention-grabbing marketing content? Let us know in the comments section below.
*Image courtesy of Canva