Since its inception in 2003, Provantage Media Group has grown, establishing itself as one of the top Out-of-Home media specialist companies in Africa, according to the group.
Provantage's Out-of-Home media offering will continue to operate as a component in its bigger basket of services.
The group announced that 2023 heralds the 20
th anniversary of the group; the last two decades have seen Provantage establishing a group of scale.
According to the group, 2022 was the group's most successful year, and this entrepreneurially focused business has comfortably evolved into an R1-billion multinational operation.
The group says that transformation is key to its agenda and that it is not only a proudly Level 1 BBBEE contributor but also 52% Black-owned and 39% Black-female-owned.
According to Provantage, it is one of Africa's largest and most innovative end-to-end media and marketing solutions businesses, extended over key consumer touchpoints in various environments and audience segments. These businesses include dedicated divisions:
- brand activation
- field sales and marketing
- transit media, billboards
- street furniture
- golf course media
- airport advertising
- point of sale design and manufacturing, and
- mall media.
Jacques du Preez, Provantage CEO, says, "Despite our consistent growth, we have always remained agile. We are a big business that is not bound by big business conventions. That enables us to act fast and be proactive, rather than reactive in various market segments."
du Preez adds, "At the centre of our ethos is an entrepreneurial spirit. We stand by our values. We are committed to being focused and accountable, open and honest. We put our people first and welcome progress and innovation. We harness our collective knowledge and partnerships to deliver innovative, customer-centric, fit-for-purpose solutions every time."
Provantage chairperson Tshego Sefolo says, "We have established a formidable presence as an Out-of-Home media specialist. We are harnessing that footprint to expand our market offerings geographically while we continue to provide best-in-class media and marketing services to our clients. An important part of our growth strategy is focused on vertical integration to streamline operations internally."
"Through our collective knowledge and partnerships, we are evolving and transforming the sectors where we operate from one-dimensional to multi-dimensional — that in a sense — is disrupting the media and marketing services segments and unlocking true value and ROI for our clients," Sefolo adds. "This approach has naturally led us to move away from a traditional procurement structure and enter collaborative strategic partnerships with external stakeholders."
"We have remained successful by investing in personnel, products and research that have entrenched deep specialisation in every segment that we enter — without any business unit taking precedence over another," says Mzi Deliwe, Provantage Deputy CEO.
Deliwe adds, "This structure is a critical part of our DNA. And it will continue to add value for every customer in every segment of our business. Going forward, we will enhance and reinforce our strategic relationships and partnerships, building on the spirit of cooperation we have cultivated over time."
For more information, visit
www.provantage.co.za. You can also follow Provantage Media Group on
Twitter.