Club Med says that since 1950, it has been driven by a pioneering spirit and has established its position as the inventor of the all-inclusive holiday and kids club concept.

With nearly 70 resorts in 32 countries, the Club Med brand is growing to offer its customers a holiday experience in exceptional destinations.

For its first rebranding since 2014, Club Med says that it is unveiling a new brand identity guided by its high-end positioning. This is a more contemporary, premium style, yet still in keeping with the very essence of what Club Med offers:
  • simplicity
  • indulgence
  • nature, and
  • freedom.

This new design has been developed by Club Med's internal teams in collaboration with creative studio Bleu.paris around three creative principles:
  1. simplicity: less is more
  2. personality: a strong and unique style, and
  3. exclusivity: a more premium approach.

The new corporate identity features:
  • reinterpreted and harmonised logos
  • a new colour palette inspired by elements of plants and the Earth, and
  • new typography with a more pronounced look. 

The brand says that the modernised approach will also be brought to life in its portfolio of resorts, with roll-out scheduled to begin at the end of 2023.

Laura Hendel, marketing manager for Club Med Southern Africa, says that she excited by this new brand identity and is proud to be part of a company that understands the importance of ongoingly reinventing itself and staying ahead of the pack.

"With this new corporate identity, Club Med really steps away from the classical travel brand expression and reaffirms its commitment to being the most desirable holiday lifestyle brand," says Hendel.

"The new brand expression will allow us to feature our uniqueness and what Club Med is all about: creating happiness and moments of bliss in the most beautiful corners of the world. We deliver more than just a hospitality service and, with the growth of our Exclusive Collection range, this new corporate identity embodies that, with us, you can expect luxury, but without the bling," Hendel adds.

Along with the brand revamp and in a bid to affirm its desire to go further, Club Med is developing various brand content by calling on different artists and signing collaborations to achieve the ambitions it has set itself. The brand says that a shift in focus to provide content that is more editorial in nature while remaining faithful to the DNA and uniqueness of its branding.

Pending the gradual roll-out of a new website, which is planned for November 2023, Club Med's current website has been given a makeover in line with this new identity.

"I believe that those who know and love Club Med will receive our new look well since the core element (the trident) remains and is actually enhanced," Hendel concludes.

For more information, visit www.clubmed.co.za. You can also follow Club Med on Facebook, Twitter or on Instagram.