FCB Africa has announced that it has welcomed Bonitas Medical Fund back to the business. According to FCB Africa, the announcement reaffirms FCB's commitment to growing its partnership with Bonitas as the business continues to deliver timely and timeless work.
"We are excited to welcome back Bonitas into the business. Re-establishing this partnership will redefine how marketing can create a continuous performance for clients within the health segment and keep the brand 'top of mind' for consumers," says Reagen Kok, acting MD at FCB Africa.
Kok adds, "Bonitas' return to FCB reiterates our position as a business that strives to deliver timeless and timely brand communication solutions that both people and brands love. Beyond this, we are excited and look forward to working closely with Bonitas as a client under FCB while also pulling on the strategic expertise in creating impactful work."
Bonitas was awarded the Medical Scheme of the Year early this year at the inaugural News 24 Business Awards — with a perfect score for their product offering and how easy it was to understand.
"As the medical scheme for South Africa, we offer a wide range of plans to meet the needs of South Africans from all walks of life. Our objective is to make quality healthcare more accessible and affordable — while acting in the best interest of our members," says Callakoppen.
"We believe the renewed collaboration with FCB as our above-the-line agency partner will harness speciality skills that will dovetail perfectly with our brand strategy rollout and bolster our brand positioning. Partnering with FCB, with their proven track record of building South Africa's favourite brands, makes this a fascinating new chapter for us," adds Lee Callakoppen, principal officer of Bonitas.
Over the past few months, FCB Africa has remained resilient through changing market dynamics by delivering value for its clients.
Bonitas' re-entry as a client reinforces the trust in FCB's capabilities to increase market performance while delivering creative ingenuity in a timeless manner for the brand.
FCB conclude that in an ever-evolving economic climate, this will serve as a cornerstone in building a growing health client segment under FCB.
For more information, visit www.fcb.co.za. You can also follow FCB Africa on Facebook, Twitter or on Instagram.