The CMO Council, established in 2001, is a peer-powered network of more than 16 000 chief marketing executives in 10 000 companies across 120 countries.
Membership in the council requires demonstrating marketing expertise, a proven track record of accomplishment and leadership in marketing innovation and digital transformation.
According to the group,
the council brings together the best minds in the industry, sharing insights and resources and connecting members. The CMO Council is a key hub for high-level networking, thought leadership and knowledge transfer among marketing professionals worldwide.
Dale Hefer, CEO of the
IMC, says that the CMO Council partnership marks the coming of age for the Nedbank
IMC.
"Our intention from the start with the
IMC has been to drive the idea that marketing is a boardroom-worthy discipline and to position marketing is business. The CMO Council's willingness to partner with us signifies that we are meeting our mark," Hefer adds.
The CMO Council says that it will get up close and personal with delegates at the Nedbank
IMC as European head Ricardo Oberlander shares a virtual talk on the changing role of the CMO. Oberlander himself has held a range of senior marketing and regional leadership positions in his career, as well as overseeing the deployment of innovative processes and products.
CMO Council founder and CEO Donovan Neale May adds that the council is eager to promote the Nedbank
IMC, given the alignment of both organisations.
"The CMO Council seeks to share, extend and build upon marketing's intellectual capital. The Nedbank
IMC's keen interest in articulating and scrutinising the role of marketing in shaping markets slots nicely into this," concludes May.
To find out more,
register for the Nedbank
IMC, a one-day event that will take place in person at Urban Brew Studios in Johannesburg on Friday, 15 September. There is also an online option.
For more information, visit
www.imcconference.com. You can also follow the Nedbank
IMC Conference on
Facebook or on
Twitter.