The concept of the social media ad is one we are all
too familiar with. We see them almost
every day. As a consumer, we often don't think much of it, but marketers
must wonder how to best utilise this marketing tool.
If that's you, follow on as media update's Alrika Möller explains how social media ads work:
How did the ad show up on your feed?
A
sophisticated algorithm looks at
everything you — and those you follow —
view,
like and
interact with.
The algorithm then works with the companies placing the ads by showing you ads you might find interesting, as if it were
magic.
How did the ad get on to social media?
Just like marketers pay to have ads on the TV or radio, they pay to advertise on social media. But it is important to remember that
every platform has different
owners and
guidelines.
If you wish to have an ad on Facebook or Instagram, you will have to go through
Meta Ads, the portal that handles
all things advertising for these platforms.
TikTok calls its advertising site
TikTok Business.
Twitter also makes use of its own business site, which is
appropriately called
Twitter Business.
Have you ever used social media ads for your brand or business? Let us know in the comment section below.
*Image courtesy of Canva