We see lots of new SAAS companies entering the market every day.

That said, using a competitor's good content marketing strategy is indispensable for your business to shine among all the competition.

When considering these marketing strategies, most companies are more likely to pay for ads like Google or Facebook, but better options exist. The more significant example is the SAAS SEO strategy.

With this, your business can grow by attracting organic traffic, putting your SEO company at the top of search engine rankings. It will also create content that is thought out based on your target audience, creating an even better experience for your users.

This article will show you how to create the perfect SEO strategy for your business to make you stand out from all other SAAS companies in Google and other search engines.

Be sure to follow each step carefully to guarantee the best results out of your SEO campaign.

What is SAAS?

If you are constantly hearing about SAAS companies but don't know what they are, don't worry. We got you covered.

Software as a service (or SAAS) is not a company that sells software but a way of delivering it through the Internet without downloading it. This way, you can simply access it from anywhere using a compatible device with an Internet connection.

People look for SAAS businesses to get free from complex software installation processes and hardware management. For example, you can easily use them by accessing the Google Search Console.

SAAS also has many other names, like web-based software and the Internet. SAAS companies make this action possible by hosting the SAAS website and its applications on a dedicated server.

What is SEO?

Search Engine Optimization is the process of improving your website and its connections. Businesses do it to gain visibility and better score in search engines like Google Search. 

This way, your website or company profile will be displayed first when people search for specific topics or a target keyword. This makes SEO a great tool to gain visibility and one of the best actions to create content marketing without paid media.

SEO strategies are vital for any business, from SAAS companies to local businesses. They can be the answer for gathering more customers for your organisation and being one step ahead of your direct and indirect competitors. Moreover, SEO is free and can be done by anyone.

Why use an SEO Strategy for SAAS companies?

There are many reasons why using SEO for SAAS can be an excellent way for your business to grow organically with the help of search engines. More than just making your content appear at the top of SERPs, an SEO strategy will also help your content to look better and more likely to fit your target audience.

With the help of keyword research, you can better understand your customers' search intent and see what they want to read when searching for a specific topic or product. This way, you can write content that fits these requirements, gathering even more organic search traffic for your website.

Moreover, organic traffic is way better than appearing on top because of paid ads. Being on top of organic results gives your business credibility and gathers more visitors. Nowadays, customers are savvy — thus more likely to trust non-sponsored content.

It is correct to say that SEO is indispensable for any SAAS company. Since your primary place for offering your services is the web browser, you must have a good position in SERPs and a good volume of SEO traffic to sustain your activities.

How can you use SEO for SAAS in the most effective way?

Now that you know what SEO for SAAS is and why it is important for business growth, it is time to start creating your SEO strategy. Your SAAS SEO campaign should consider various aspects — from your blog content and target keywords to social media.

Be sure to analyse your SAAS site and follow each step carefully to guarantee the best results and end up with a successful SAAS SEO strategy. Here are the most important topics that you need to analyse when creating your SEO plan:

Engagement metrics

The first thing you might want to pay attention to is the engagement metrics of your website or blog. You need to deeply analyse all data because they are one of the first things Google Analytics will use to rank your website.

Different factors can influence this metric. Some of the most common ones are:

Number of accesses

As the name suggests, the first factor regards the number of organic accesses and your website's traffic volume. The more visitors and number of users simultaneously accessing the domain, the better ranked it will be.

Dwell time

Google will analyse the number of visitors and their time on the website. If you have many users accessing the web page but for a short time, your score will be smaller than other websites' scores.

The more time they spend on your website, the better for your ranking. This is why your landing page needs to be attractive and visually appealing.

Clicks and interactions

Another detail that is very important to analyse in your website when doing SAAS SEO is the number of clicks and interactions with your articles, tabs and links. Your score is more likely to increase if the users interact more with your page.

You must guarantee that your website is appealing and keeps the visitors busy. This way, your score will skyrocket and climbing to the top of SERPs will be easier.

Link metrics

To have good SEO scores, you must also create good link-building strategies. When evaluating your website, the search engine also considers the metrics regarding inbound links and broken links, for example.

Although the main objective of the SAAS SEO strategy is to make your website gain as much visibility as possible, link building can give numerous benefits. Here are the main details that you must pay attention to when analysing your link metrics:

Internal links

This category regards the links available inside your own website. Some of the most common types are links between tabs and links to articles or features.

If you have broken links inside your site, you must remove or fix them. Having this kind of problem can also decrease your SEO score.

Another common practice when doing on page SEO strategies is to make guest posting. Doing this can be a reliable way to gather more links and interactions.

Domain links

Another common type of link building is domain linking. In this case, you will link other domains you have to your website or blog.

These links can go from Behance or GitHub profiles to any other kind of content. It would be best if you contained high-quality links from verified platforms with their domain certified as safe by Google.

Websites considered industry experts are the most valuable connections you can have.

Otherwise, your score will stay the same as expected. Google Analytics prioritises quality link building for their top results. 

These link connections are generally natural things that come over time. The more time passes, the higher the volume of links you build.

Content quality

This is an essential part when building SAAS SEO plans. The quality of your content is responsible for most of your rank among the other websites. Your SEO score will skyrocket by nailing this critical factor, leaving your SAAS business one step closer to the top.

Although content quality is one thing, there are many different ranking factors to take care of on your website.

Here are some of the most critical tasks that directly affect your content quality:

Target keyword in text

Every keyword will make a huge difference when writing articles for your website. From the number of times used to where you put them, these choices will directly influence your score.

It is also important to consider details like keyword density when building your articles. The keyword density is the number of times a specific keyword appears in your text.

This concept can be easily calculated by dividing the number of times a keyword is used by the total number of words on the page. Knowing the density can also impact the scores of your site.

This also relates to a practice called keyword stuffing. This technique consists of putting as many keywords as possible on a web page, whether it fits the context of the paragraph.

The problem with keyword stuffing is that your text will generally feel unnatural. Readers can identify that these words were placed there without context, lowering the quality of your content. 

Text structure

Another vital part of SAAS SEO is the structure of your texts and articles. In SEO, the number of paragraphs and images featured can also have a great impact when a search engine evaluates your website or blog. 

Some of the details you must consider when optimising your text structure are:
  • number of headings
  • number of images
  • length of your text, and
  • formatting of your text.


Cross-link

Cross-linking can also impact your SAAS SEO score when evaluating content quality. Whether when linking parts of the same article or linking different tabs from your website.

It is always essential to make these connections and enhance the user experience. This will not only make them stay longer on your website but will also make your content more pleasant to navigate through.

You don’t want your content only suitable for Google or any other search engine. More than that, you must build content that will also please your audience.

Keyword research

Another indispensable step when building successful SEO content that directly impacts content quality is the keyword research process. It is responsible for understanding what your customers are looking for when typing the name of your SAAS website, what particular keyword they type to find it, and the search volume.

Many SAAS companies skip this step when creating SEO strategies and end up not achieving the desired results. The main reason for doing this keyword strategy is to predict what the users want to see when they type specific keywords.

Also, with the related keywords, you can also understand their expectations when searching for the tool you provide. This can be a game changer in your SAAS SEO campaigns, especially in more competitive markets.

After listing the targeted keywords, there are tons of tools you can use to verify the search volume regarding each one of these words. Thanks to this approach, you will have a more accurate idea of what your customers are looking for when typing phrases related to your SAAS products.

Structure and usability

If you want to create good SAAS SEO, you must pay close attention to the structure and usability of your website. Both items can impact not just your score but the overall quality of your page for the users.

When Google ranks a website, the fewer resources and time spent analysing your page, the better for the rank. When the process happens quickly, it means that Google can promptly evaluate and index your website, which will also crawl to the top quicker.

There are tons of factors that can impact this decision. The main ones are:

Page loading speed

One of the first things that search engines evaluate is the speed the pages take to load fully. This is why having a good host provider is crucial for SEO ranking. 

How your website flows when clicking on links and tabs can also influence the evaluation. This is essential because, for Google, the most important thing is the user experience.

Moreover, the programming language used for your website and the size of the images you insert on your pages can also affect this loading speed. Optimising all the possible aspects is indispensable for good SEO.

If the website runs slow or takes too long to appear, the user will not have a positive impression. Consequently, Google will not rank it at the top. Be sure to choose good servers when hosting your website.

Website security verification

Another crucial factor that Google considers when ranking technical SEO scores is the security of your website and all the plugins that prevent hackers from gathering important information.

If you want to create content that crawls to the top of SERPs, you must have a verified domain. This will make Google rank your website better and show the users that your website is safe to navigate. This way, you will attract even more users by having a trustworthy domain, generating more organic traffic and a better score.

Unnecessary plugins

Another thing that commonly happens on landing pages and the entire website and can drastically decrease your structure score are the unnecessary plugins. They are one of the main ones responsible for slowing down your website speed.

You must remove all unnecessary features and leave just those necessary for the page to run correctly. If you don't do it, your SEO efforts regarding website optimisation will not work, and the search engine bots will not rank you at the top of SERPs.

Content strategy
 
In this kind of content marketing, you have to not just worry about the quality of your content but also create a cohesive strategy for it. It is highly recommended that you proceed to content strategy only after addressing all errors regarding your website.

This is one of the most impactful parts when it comes to a solid SEO strategy. You will carefully analyse your customers to understand what they are looking for and what content appeals to them.

Having good keyword research and engagement metrics is also vital for this process. Carefully examine your website and plan where to place each type of keyword for the best results possible.

You don’t have to be afraid of creating new pages or tabs. Sometimes they are necessary for the content to look organic and pleasant to read.

In this part, you must plan your content based on important data, like the search intent, for example. While navigating your website, you must analyse what your customers want to see and read.

Once you know what your public wants to see and apply this to your content, you have a more efficient sales funnel. This sales funnel is a strategy based on steps for converting casual visitors into active customers for your service. 

The objective of content strategy is not just to make your website look better and write about the gathered keyword ideas. Most importantly, your content strategy must increase engagement when building your overall SEO strategy.

When mixed and correctly implemented, all those factors make your SEO score go from low to high. With this, you can stay ahead of direct competitors and have a more effective sales funnel without the need for paid advertising.

Many software companies and SAAS websites struggle to generate traffic. By correctly doing these steps, you can highlight your business among all search results, while the competitors will stay only at the top of the funnel.

How do you use social media for SEO? Many people think social media marketing doesn't impact your SEO score, but they are a vital part of your content production strategy and site rank. Keeping your social media accounts updated and with great engagement can contribute to your business score.

You must focus on quality content strategy for your website and social media accounts to get the most out of your SEO plan. If you create engagement on social media and have many daily visitors to your profile, it can also be considered link-building.

This way, you will create more engagement, gain company visibility, and help your SAAS crawl to the top of the result pages. Don’t forget your external platforms! They are also part of a successful strategy for Google’s algorithm.

What are the best KPIs when doing SEO for SAAS? After executing the SEO strategy, it is time to measure the results. Your KPIs must be carefully chosen and analysed to guarantee a clear understanding of what can be optimised and what strategies are the most effective.

When analysing results for the SEO of a SAAS product, there are three leading indicators that you should consider. Here are the ones you should take into consideration:

Rankings

The first KPI you must consider is your performance at the SERPs where you search for your business. Finding your website within the first results means that your SEO efforts had a positive impact.

When measuring this KPI, it is essential to test the result with multiple keywords. Then you can analyse the results and compare the SERP behaviour in each case. 

Traffic

The second metric you must pay attention to is the increase in traffic volume. You must only consider traffic coming from organic channels in this situation.

If you see an increase in traffic, it means that your SAAS SEO strategy was successful, and you were able to gather more users to visit your website. You can quickly check this statistic with on-page SEO tools.

Conversions

Conversion, as the name suggests, is the action of turning visitors into potential customers. Measuring conversions can be complicated sometimes.

Actions like using your service, downloading an app, or sharing your link can be considered conversions. The larger the number, the better for your business and the search engines.

Making SEO for your business

When you want to implement SEO strategies for your business, there are two basic ways.

The first is to study the subject and the SEO tools necessary to measure and implement the plan.

Doing this gives you total control over the strategies adopted and how to proceed in each process step. It may take more time and can usually be way more complex.

The biggest problem with doing SEO by yourself is that sometimes the achieved results are lower than expected. This can cause the strategy not to be as effective as it could be.

The second option is to hire a professional SEO company, like GamerSEO, for example. This way, you have the guarantee that the strategic plan will be effective and achieve all expectations. 

Your company SEO will be held by professionals with experience in this business. When hiring professional companies, the results can come much faster and have a more significant impact.  

Conclusion on SEO for SAAS

SEO is undoubtedly one of the most powerful tools for marketing SAAS companies. Everything will impact your overall performance, from the keyword research to the number of links your web page gathers.

Be sure to deeply analyse your company to decide on the best strategy for your SEO. Also, don’t forget to look at your website's metrics before and after the marketing actions to analyse the growth after implementing the plan.

We highly recommend hiring professional companies, like GamerSEO marketing agency, to make search engine optimisation for your business. This way, you have the guarantee that your company is in good hands and will achieve its goals way faster.

Now it’s time for you to plan on the next step for your SAAS business. Remember to follow each step carefully.

This way, you will definitely see growth in your business. Whether through a better position on SERPs or because of more considerable user traffic.

For more information, visit www.gamerseo.com.