The brand says that with a wide range of fruit and vegetables, it continues the journey to encourage all South Africans and food enthusiasts to eat better through its brand promise of "growing the best to nourish Africa best".

KOO adds that with the ever-growing importance of delivering tasty and nutritious food to South Africans, it is firm on:

  • addressing nutritional concerns related to a well-balanced plate
  • addressing post-Covid concerns on quality food for optimal nutrition, and
  • helping Mzansians be the best they can be even during load shedding where the convenience of KOO products enables them to continue enjoying their meals with no preparation needed.

KOO says that it has invested in how it relates to its consumers both visually and creatively, in line with the changing consumer landscape and preferences. This has enabled it to deliver its brand promise and lead in best-of-class delivery of new communication, and a packaging refresh that both KOO and its consumers are excited to see.

The brand's continued commitment as a trusted source of nutrition and goodness for many South African households remains key as its primary currency, KOO says. 

"We are proud to be in so many millions of homes, knowing our consumers and their expectations of KOO. These expectations have continuously led us to deliver on taste superiority as a priority without compromising quality while being socio-economically impactful in our communities by sourcing locally and developing youth and black women skills," adds KOO.

"KOO has always been synonymous with quality, taste and convenience for over 80 years. We pride ourselves in bringing people together through the mutual fondness of food in a country that is as diverse as our beautiful land while maintaining the exact homegrown nutritional goodness South Africans have grown to love eight decades later," says culinary marketing director Edna Mohale-Maphita.

"With our new communication and packaging refresh, we want to explicitly emphasise our fresh credentials by taking our consumers on a journey showcasing that our fruits and veggies are made in Mzansi, for Mzansi, by Mzansi — fresh from our local farms to their plates," adds Mohale-Maphita.

"We really look forward to seeing the impactful platforms the brand introduces next to elevate the dreams of those that have enjoyed KOO for over 80 years," concludes Zayd Abrahams, chief marketing officer at Tiger Brands.

For more information, visit www.koo.co.za. You can also follow KOO on Facebook or on Twitter.