"Globally and post-Covid, we have seen consumer behaviour and preferences not only change quite significantly but also become more diverse and nuanced," says Steve Burnstone, CEO at Eighty20.

"In a South African context, add in our unique circumstances of low growth, load shedding, strong regional differences and incredibly diverse socio-economic population, brands need more than ever to understand their customers in near real-time and translate this into dynamic and agile strategies," adds Burnstone.

Eighty20 is a leading South African data-driven consumer analytics and research business providing services and data products, including a detailed view of all 42 million adult South Africans representing almost R4-trillion in earnings per annum.

Eighty20 says that for over 20 years, it has been using its combination of strategy, analytics, research and development capabilities to help leading brands execute customer-centric strategies that are loved by customers and profitable for business.

Eighty20 adds that its work in the loyalty industry started with the application of actuarial techniques to help non-insurers better understand the case for loyalty. This work has grown to include:
  • customer behaviour analysis
  • hyper-personalisation and CRM
  • data enrichment, and
  • business intelligence for leading national brands across industries.

Over the years, Eighty20 has advised and supported more than half of South Africa's leading loyalty programmes from the 2022 Truth and BrandMapp Loyalty Whitepaper.

The accolade is awarded to the best loyalty data company in South Africa based on achievements in data analytics for the brands they have worked on with proven success in:
  • statistical analysis
  • market research
  • analytics, and
  • programme performance measurements.

"It is not only a privilege to help South African brands innovate and lead in their respective industries but also an honour to be recognised for impactful, strategic work. Well done to the Eighty20 team on a fantastic achievement," concludes Burnstone.

For more information, visit www.southafricanloyaltyawards.com. You can also follow the South African Loyalty Awards on Facebook or on X.