Boomtown CEO Glen Meier says there is a determination to take the agency to the next level in the coming months, as Meier's team has done repeatedly in its now 30-year history. 

Accordingly, Meier has listed 'building a better agency building better brands' as Osman's priority. 

"We are delighted to welcome Osman to the Boom. Given Osman's self-confessed obsession for passion for creativity across all sectors of an agency's disciplines, plus her entrepreneurial mind and challenger mentality, we have no doubt she is the right person to help us hone our product," Meier adds. 

Osman's role will extend across both the agency's offices — one in Johannesburg and the other in Gqeberha — as well as servicing clients in:
  • Cape Town
  • broader Africa
  • the United Kingdom, and
  • the United States of America. 
"To have a leader of Osman's pedigree on our team as we seek to lift our game further and move us another rung or three or five up the ladder is a privilege and testament to our growth trajectory and mission," Meier says. 

Boomtown says that over the past 36 months, it has added several significant pieces of new business to its stable, including:
  • Wimpy
  • Nestle and
  • Pepsico.
The agency has also grown existing clients organically, and Osman is excited by the challenge Meier has given.

"As one of the few independent agencies in our country, Boomtown has stood the test of time," says Osman. "Over the years, it has pivoted into a fully integrated agency that is relentless in its pursuit for creative excellence, obsessed with growing talent and uncompromising in building quality and meaningful relationships with clients."

"Its culture — which places authenticity, care and a determination to polish the raw talent and potential of its people — resonates deeply with me. I am humbled to be part of its next chapter," Osman adds. 

Osman has been in the industry for just under 20 years.

The agency concludes that Osman previously was at Publicis Groupe and was managing director of Saatchi & Saatchi South Africa. Before that, Osman spent 14 years at Ogilvy SA.

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*Image courtesy of contributor