In the 2024 contest programme, there will be six international jury teams and one client jury team formed by advertisers.

The KIAF jury members are leading experts in the global advertising industry across various disciplines and are one of the main assets of the festival.

Announced jury persons of KIAF 2024 include:

  • Vince McSweeney, chief creative officer at McCann Central, United Kingdom 
  • Mariana Peluffo, global creative director at Publicis One Touch in Germany 
  • Jean Benaim, head of strategy and media creativity at Havas Media Network in France 
  • Bae Geumbyul, executive creative director at INNOCEAN in South Korea 
  • Juha-Matti Nieminen, executive producer and CEO of dDirectors Guild Helsinki in Finland 
  • Pablo Dominguez Agregan, group creative director of 180heartbeats + JUNG v. MATT in Poland, and 
  • Olena Plakhova, chief reputation and marketing officer at NOVA, group of companies (Nova Post) in Ukraine. 

This is the 25th Kyiv International Advertising Festival, and for the first time since the full-scale invasion, it is accepting entries for a full contest programme consisting of four blocks:

  1. CREATIVE COMMUNICATIONS is focussed on big creative ideas in different disciplines.
  2. CRAFT/ TECHNOLOGY is recognised for creative excellence and brilliant execution in some of the key segments of advertising and communication production process.
  3. SOCIAL GOALS CONTESTS is rewarded and celebrated campaigns that use creative communications to make changes and positively impact the world.
  4. CLIENT'S VIEW is evaluated for industry projects and awards creativity, originality of communication solution with account of its results to solve business tasks.

According to the festival, each block includes contests and categories that reflect key directions in advertising and the creative industry. In total, the programme comprises 41 contests and 446 categories.

Judging will begin on Monday, 6 May. Following the jury's evaluations, finalists and winners (Gold, Silver, Bronze) will be determined, along with the Best of Contest for each festival's contest. GRAND PRIX Awards will also be presented to the best works within the four main blocks of the festival. The winners' names will be announced at the award ceremony on Friday, 31 May.

Submissions are ongoing at creative-stories.com.ua until Friday, 16 April. The General Partner of UCS 2024 is Nova Post. Delivering victories from Ukraine worldwide, the festival concludes. 

For more information, visit www.kiaf.com.ua. 

*Image courtesy of contributor